Plaisirs Gastronomiques’ Advertising Campaign – The 2018 Winter Olympics Games
For athletes and their families, the Olympics bring their share of emotions, stories and countless sacrifices. “Our 30-second message gave life to this dimension of the Olympic dream by focusing on the commitment that young athletes muster on a daily basis, all through a humoristic lens,” explained Christophe Beauvais, Cochairman of Plaisirs Gastronomiques.
Broadcast during the 2018 PyeongChang Olympic Games, this ad gave a nod to the young athletes who show great commitment and determination in the achievement of their goals by illustrating the passion that fuels their actions.
“What a wonderful shoot that was! When they asked me to go down a school bus with my skis, I didn’t think twice!”, says Laura Beauvais, actress playing in the ad